Ecommerce Analytics: From Data to Decisions
Kevin Tambling was certified by Google Analytics Academy for the “Ecommerce Analytics: From Data to Decisions” course on July 23, 2014. This Ecommerce Analytics course is designed for ecommerce businesses and users who are interested in learning how to use Google Analytics data to make informed decisions.
The Ecommerce Reports provide a useful way to understand online shopping and purchasing behaviors. They can help you evaluate the performance of onsite marketing activities, figure out why customers may not be purchasing the products you’d expect, and show how users navigate through your checkout process.